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Research by Juan Bu and Alvaro Cuervo-Cazurra shows that new ventures in emerging markets, initially created informally, suffer from costs that persist and constrain a firm's ability to innovate even after they formalize their status. As a result of these informality costs, informally created new ventures are more likely to develop imitative rather than innovative new products. However, being acquired by other firms and improvements in the national innovation system can weaken the persistence of these informality costs, resulting in more innovation. To explain these findings, Bu and Cuervo-Cazurra develop the concept of internal imprinting, which captures how the internal characteristics of a company result in the establishment of practices that persist over time, affecting behavior and innovation. Managers in emerging markets should consider formalizing their firms from the beginning or joining a private business group to mitigate the negative impact of informality on their firms' innovativeness.

Dunton Family Dean David De Cremer and his collaborators discuss finding the balance between human-generated and AI-generated creative content.

Christoph Riedl and his co-authors suggest AI is accelerating the emergence of workforce ecosystems in new research posted on Brookings.

Forced labor is often unidentified and unaddressed in global supply chains because international production networks are complex and obscure. Many companies are not actively tracing their supply chains beyond the first or second tiers, leaving out the complete picture of the origin of their raw materials.

Most of us tend to judge our colleagues and their professionalism, trustworthiness, credibility, and communication skills through the lens of our own backgrounds and culture. Our families, countries, generations, educations, and the like, all shape how we behave and interpret the behaviors of others.

“Given the bailout, I don't think there's anything else that people should be worried about,” says John Bai, an associate finance professor at Northeastern. “I think confidence should still be there.”

Gary Young, director of Northeastern University's Center for Health Policy and Healthcare Research, professor of strategic management and healthcare systems, says insulin has become “a lightning rod” for concerns about rising drug costs. But Eli Lilly's decision is only the latest move in the fight to lower drug costs.

Northeastern business professor John Lowrey recently published a paper stating that donation of perishables improves stores' profitability by making room for more appealing—and higher priced products—and drawing discerning rather than price-conscious shoppers.

The newest trend on social media platforms is de-influencing—influencers urging followers to think twice about impulse-purchasing certain cult-favorite products, often in favor of cheaper alternatives. However, experts warn that this fad—which may seem rose-colored by its messaging—is just another marketing scheme.

Over the years, America's most prominent live sporting event has become an integral part of society. . As a result, airtime for Super Bowl Sunday has become highly coveted, incentivizing advertisers to shell out an average of $7 million for a 30-second spot. We sat down with Associate Professor of Marketing Bruce Clark to understand the advertising world in one of its finest forms.