How TikTok made reading fun again
They may seem like strange bedfellows, but TikTok — thanks to the power of #BookTok — is helping books get in vogue for Generation Z.
News
Northeastern students help Israeli and Palestinian entrepreneurs succeed together
Co-led by professors Amir Grinstein and Daniele Mathras of the D'Amore-McKim School of Business as part of a partnership with tech accelerator 50:50 Startups, Bridging Conflicts pairs Northeastern students with startups that are co-founded by Israeli and Palestinian entrepreneurs.
This entrepreneur empowers Malaysian women, one bra at a time
Natasha Shazana, DMSB'13, quit her private equity job in New York City to build a new empowering bra brand in Malaysia.
Social media influencers must remain one step ahead of the competition, both in content and platform
With multiple social media platforms and millions of people flocking online every day, it's no surprise so many people want to become digital content creators—or even better: influencers.
How will JetBlue's $3.8B acquisition of Spirit Airlines affect consumers?
Northeastern airlines industry expert Ravi Sarathy says JetBlue's acquisition of Spirit Airlines will probably result in higher fares for consumers, as the low-cost carrier Spirit disappears in the planned $3.8 billion purchase.
Northeastern entrepreneurs make fashion statement by connecting unique designer brands with consumers
For the love of fashion and out of entrepreneurial curiosity, Lukas Dudzik COS'23 and Alder Whiteford DMSB'24 are curating an online platform, Sewn Boutique, to showcase small designer brands.
How should you invest your money during this high inflation?
For many Americans, getting ahead financially can be tricky in present economic conditions. What does all this uncertainty mean for both new and savvy investors? Northeastern's finance experts weigh in.
Kate Madigan, from famous husky hockey family, blazes trail to top of NHL
Kate Madigan, DMSB'15, MS'15, is the first woman to serve as assistant general manager of the New Jersey Devils, becoming the sixth woman in NHL history to serve in that role.
Dean's Corner: Summer program and leadership updates
The Dean's Corner series provides a first-person, informative narrative of exciting and important happenings at Northeastern University's D'Amore-McKim School of Business. In this installment from Interim Dean Emery Trahan, he shares some important updates on the Dunton Family Dean search, programs happenings, and our 100th Anniversary celebration.
Helping Customers Avoid “Bad” Choices
Let's not make things worse. As a summary, organizations and marketers love to talk about the benefits of our products and the customers who benefit from our products. But there are always consequences to products. Sometimes they are substantial, and sometimes they affect some groups more than others.