Showing items tagged with
Father Isaac Keeley, a 71-year-old Trappist monk who lives in a monastery in central Massachusetts, didn't know the first thing about using social media to take his beer business national. Then he received a call from the Digital, Analytics, Technology and Automation (DATA) Initiative team at Northeastern.
Despite rising inflation, supply-chain disruptions and pandemic lockdowns, business is booming for well-known luxury behemoths like Louis Vuitton, Cartier, BMW, and Rolls-Royce Motor Cars. Economic and marketing experts at Northeastern explain what's behind the sudden surge in spending on some of the finer things in life.
Hopes for the digital media industry were elevated when co-founder and chief executive officer Jonah Peretti celebrated BuzzFeed's Listing Day at Nasdaq in New York City last month. Photo by Bennett Raglin/Getty Images
Better not, say two Northeastern scholars of law and marketing. While consumers may benefit from the convenience of touch-free checkout, it's not always clear what a company will do with consumers' biometric information once it has it.
Associate Professor of Marketing Yakov Bart explains why we rewatch shows when we experience times of extreme anxiety.
Keith Smith, whose research focuses on the impact of digital marketing on customer behavior in online settings, explains the potential consequences of YouTube's policies changes to limit advertising on children's video.
New research shows that angry customers stick to their goals, which “can actually lead them to make better decisions, easier decisions, and more satisfying decisions,” says Alexander DePaoli, an associate teaching professor of marketing at Northeastern who co-authored the research.
Mary Steffel, Assistant Professor of Marketing at the D'Amore-McKim School of Business was recently named to the Poets&Quants for Undergraduates Top 50 undergraduate business professors list. Steffel is currently a fellow at the United States Office of Evaluation Sciences, has work published in numerous top-tier journals and publications, and teaches a wide variety of business students in her classes.
D'Amore-McKim School of Business Associate Professor of Marketing Bruce Clark examines what he calls the “seasonal creep” surrounding both the popularity and disdain of Starbucks' Pumpkin Spice Latte. With an earlier rollout this year than ever before, both fans and haters alike are talking about the fall drink.
Assistant Professor Daniele Mathras examines policy implications for conflict that can arise between businesses and customers of differing religious ideologies.