The Concept of “Wasta” and How It Affects Business Dealings in the Arab World
Recent research examines business practices in the Arab world and how they differ from Western practices. Wasta is a practice in Arab society where people use their personal relationships to gain favor. The practice is seen differently by different groups, with some seeing it as generally desirable and others seeing it as generally undesirable but potentially necessary. Foreign firm managers operating in Arab societies will need to develop a solid understanding of the practice and its different perceptions among varying Arab groups in order to be successful in conducting business in the Arab world.