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Keith Smith, former assistant professor of marketing, examines how the cannabis industry will challenge traditional marketing tactics because of the piecemeal legality of both recreational and medical marijuana use in the United States.
Mary Steffel, an associate professor of marketing, explains how seemingly impersonal gifts might be the best choice for gift-giving based on her research in consumer judgment decision-making.
Yakov Bart, whose research focuses on online and mobile advertising effectiveness, explains the likely marketing strategy behind Peloton's “Grace in Boston” ad.
Yael Karlinsky-Shichor, whose research focuses on the automation of decision-making and its application to marketing, is on a quest to find out what exactly is going on in our head when we make decisions that override suggestions or recommendations made by automated systems.
This year celebrates a decade of NU-CUIBE, an event that gives international business students the chance to develop and showcase their analytical skills.
Does overindulgence trigger philanthropic behavior? Associate Teaching Professor of Marketing Alexander DePaoli describes the psychology behind post-Black Friday giving.
Northeastern graduate Alan S. McKim, vice chair of Northeastern's Board of Trustees, received the 2019 Distinguished Entrepreneur Award from President Joseph E. Aoun for his leadership of Clean Harbors, the leading provider of environmental, energy, and industrial services in North America.
Three Northeastern professors are using an interdisciplinary approach to research ways to disrupt supply chains that use human trafficking to exploit agricultural workers in the United States.
Meet our new full-time professors who have joined D'Amore-McKim's community this fall.
Visiting Assistant Professor Shawn Bhimani addresses a recent article by The Wall Street Journal which exposes Amazon's sales practices that rely on blacklisted factories in Bangladesh.