News

An illustration of new research by Venkat Kuppuswamy, who is an assistant professor of entrepreneurship and innovation at Northeastern University, highlights Kuppuswamy's key finding: Customers are less willing to pay top dollar for a product made by a black entrepreneur than they are for the same product made by a white entrepreneur.

Professor Nada Sanders studies successful companies to pinpoint traits that have enabled them to thrive. Those most likely to endure, she says, exhibit characteristics of what she calls the ‘humachine'—a fusion of technological innovation and human talent.

3D printers and cloud-based design programs have created the “perfect storm” for companies to expand their ability to innovate according to “The Innovation Navigator,” a new book written by Tucker Marion and Sebastian Fixson.

Here's what two Northeastern students found.

Mary Steffel, Assistant Professor of Marketing at the D'Amore-McKim School of Business was recently named to the Poets&Quants for Undergraduates Top 50 undergraduate business professors list. Steffel is currently a fellow at the United States Office of Evaluation Sciences, has work published in numerous top-tier journals and publications, and teaches a wide variety of business students in her classes.

Kevin Boudreau, associate professor of entrepreneurship and innovation at the D'Amore-McKim School of Business, is featured in News at Northeastern for his research on why scientists, innovators, and entrepreneurs behave like they do.

Professor Venkat Kuppuswamy reflects on the impact of cast diversity after Asian-led “Crazy Rich Asians” and “Searching” simultaneously top box office charts.

D'Amore-McKim School of Business Associate Professor of Marketing Bruce Clark examines what he calls the “seasonal creep” surrounding both the popularity and disdain of Starbucks' Pumpkin Spice Latte. With an earlier rollout this year than ever before, both fans and haters alike are talking about the fall drink.

Assistant Professor Daniele Mathras examines policy implications for conflict that can arise between businesses and customers of differing religious ideologies.

Professor Joe Raelin explains why leadership is more than the heroics of a single leader, that it occurs within a set of practices, and that learning about leadership will require a shift from leader development to leadership development.