About Enoska
Current Position: Associate Consultant, C-Space
Previous University: University of New Hampshire
Undergraduate Degree: International Business and Economics
Q: Why did you decide to get your Master's in Business Analytics?
A: I am passionate about socioeconomic issues in the U.S. Understanding and addressing these issues requires knowledge of data and statistics. I ventured into this field to learn to handle data and analytics. Another reason was the increasing digital adoption in society, boosting the demand for data analytics professionals. I knew earning a Master's in Business Analytics would improve my technical skills and would be a valuable degree to have as a business professional.
I was drawn to Northeastern's Master's in Business Analytics program because I would learn a variety of programming languages, and it didn't require previous technical knowledge. The coursework also promised tangible experiences that I knew would prepare me for a professional role after graduation.
Q: What makes you passionate about business analytics?
A: Technology has become so prominent that there are large, complex amounts of data that people are not exactly sure how to process. This is where coding and analytics come in—it helps growing businesses extract insight and information from this data to make it organized and useful. I want to work in marketing analytics and can't wait to utilize the knowledge I've learned to make an impact.
Q: How has the program improved your technical skills?
A: I gained a solid foundation in the tools and technologies used to analyze and visualize data. The curriculum started with fundamental theories, so I first gained an understanding of business analytics. Then it progressed, and I learned about coding tools and technology. I started this program without prior technical experience and have learned a great deal in my time here. I'm confident it has prepared me to use data analytics to make informed business decisions.
Q: What will you be doing after graduation?
A: I accepted a position as an Associate Consultant at C-space, a global consumer agency. My role involves using marketing research and analytics to translate consumer data into useful strategy for the company. What I learned in the Master's in Business Analytics prepared me for this role. The case studies we discussed in class helped me learn to identify business problems and solve them using different analytics tools and technologies. For my capstone project, I worked on ways to stimulate economic growth in the town of North Attleboro; the basis of my research involved collecting a lot of data by interviewing people. I will leverage all of the knowledge and experience I gained during this program and apply it to my role at C-space.
Q: What would you say to prospective students considering the Master's in Business Analytics program?
A: With the current trends in the job market, it's a good investment to learn about business analytics. More jobs and opportunities require an analytics background, so anyone considering a Master's in Business Analytics is taking a step in the right direction. Specifically, the Master's in Business Analytics at D'Amore-McKim sets its students up for success. The faculty is very knowledgeable and shares their industry knowledge to prepare you to become a business leader.
I recommend the Career Management course taught by the Graduate Career Center advisors. This free class helped guide me through my job search. Through this class, I received interview guidance, participated in mock interviews, and learned how to network in professional spaces. The skills I gained will help me throughout my career.
