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Father Isaac Keeley, a 71-year-old Trappist monk who lives in a monastery in central Massachusetts, didn't know the first thing about using social media to take his beer business national. Then he received a call from the Digital, Analytics, Technology and Automation (DATA) Initiative team at Northeastern.
Professor Nada Sanders studies successful companies to pinpoint traits that have enabled them to thrive. Those most likely to endure, she says, exhibit characteristics of what she calls the ‘humachine'—a fusion of technological innovation and human talent.
Professor Koen Pauwels explains how lean startup methodology can alleviate potential big data complications.