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AI doesn't have to be expensive for small and mid-sized businesses. By building strong Human-AI teams, designing processes that enhance collaboration, and fostering continuous feedback loops, companies can leverage AI to improve decision-making, customer service, and adaptability—without the hefty price tag.

This year's Super Bowl ads are more than just entertainment—they're a reflection of evolving consumer values and cutting-edge marketing strategies. Professor Yakov Bart of the D'Amore-McKim School of Business breaks down the trends, from emotional storytelling to the rise of AI.

BOSTON — Holiday shopping reached record levels last year, but a record number of purchases were also sent back. The National Retail Federation projects retail returns in 2024 to amount to 17% of all merchandise sales, adding up to $890 billion in returned goods. That's increased from a return rate of about 15% of U.S.…

In a globalized world, cultural agility is essential for building trust, collaboration, and innovation across borders. Distinguished Professor Paula Caligiuri shares strategies to help professionals and organizations thrive in an interconnected environment.

Abstract Objective This scoping review explores patients' experience with wearable technology. Its aims are to: (a) examine studies that contain empirical findings related to patients' experience with wearables; (b) compare these findings within and across studies; and (c) identify areas in need of greater understanding. Methods A Preferred Reporting Items for Scoping Review (PRISMA) guided…

The sale of TikTok will likely go through because the app is so valuable and because it would be in the interest of key parties in both the U.S. and China, a Northeastern University international business expert says.  Ravi Ramamurti, director of Northeastern's Center for Emerging Markets and a university distinguished professor in international business…

Both Donald and Melania Trump are dipping more than just a toe in the world of so-called “meme” coins: the pair recently launched their own coins, which together have amassed a multi-billion-dollar market capitalization. A meme coin is a type of cryptocurrency that is based in, or gets its name from, a meme or cultural trend. …

Wildfires are reshaping California's insurance market as insurers grapple with rising costs and policyholders face limited options. ‘Rates on homeowners insurance will likely increase, and more insurers may leave,' warns Assistant Professor Weiling Liu, highlighting the growing challenges in fire-prone areas.

Years ago, students in my organizational behavior class often referred to my course informally as "How to Play the Game." Officially, it was titled "Organizational Behavior," but my students understood that success in the workplace operates much like playing and winning a game. A meritocracy functions as a game; you must recognize this to participate…

If you think that your cross-cultural training program is enough to prepare your employees for global success, think again. For human resource and global mobility professionals, the key to international effectiveness is integrating practices that move beyond cross-cultural training. What's needed is an approach that focuses on critical cultural agility competencies. In a study published…