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Artificial intelligence, especially generative AI, is perhaps the hottest area of technology investment today. Many AI innovations have been aimed at the enterprise market. However, small businesses are — and, according to experts, should be — investing in their own AI tools. In fact, 72% of small-business owners and HR leaders have a positive view of AI, according…

In MKTG 4604: Creating Business Value with Data and AI Technologies, students explore the power of marketing by combining machine learning and AI with strategic business insights.

The researchers evaluated firm performance in two areas: environmental, social and governance (ESG) scores; and enterprise value.

50:50 Startups, co-founded by Northeastern's Amir Grinstein, fosters connection in the midst of conflict by partnering Israelis and Palestinians on equally owned venture development.

The de minimis loophole is expected to close on May 2, meaning prices will rise for people shopping at places like Temu and Shein.

Paula Caligiuri, distinguished professor of international business and strategy at Northeastern's D'Amore-McKim School of Business, advises job applicants to include dual citizenship as a qualification while also recommending employers take a closer look at what it means about prospective employees.

In 2024, D'Amore-McKim professor Shawn Bhimani helped launch Supply Trace, which uses machine learning to comb through millions of data points including news clippings, container labels and shipping documents.

Abstract Research Summary What drives platform complementors to adopt boundary resources? We address this question by drawing on optimal distinctiveness. We suggest that competitors' adoption of a platform boundary resource on the one hand increases the legitimacy of the resource, but on the other hand decreases a focal complementor's ability to differentiate by adopting it.…

Amajor Tesla investor has called on the company's board to oust Elon Musk as CEO in an interview with Newsweek. Newsweek has reached out the auto manufacturer for comment via email. Why It Matters Musk, the world's richest person, has taken on a visible role in President Donald Trump's second administration, leading the Department of Government Efficiency (DOGE). But his political involvement…