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When an AI influencer named Mia Zelu went viral for “attending” Wimbledon, most people didn't realize she wasn't real. Her photos were fake. Her captions were fake. But her impact? Very real. D'Amore-McKim faculty break down what her rise says about the future of digital authenticity, why we're drawn to synthetic personas, and where ethical boundaries must be drawn in the age of AI influence.

Artificial intelligence, especially generative AI, is perhaps the hottest area of technology investment today. Many AI innovations have been aimed at the enterprise market. However, small businesses are — and, according to experts, should be — investing in their own AI tools. In fact, 72% of small-business owners and HR leaders have a positive view of AI, according…

In MKTG 4604: Creating Business Value with Data and AI Technologies, students explore the power of marketing by combining machine learning and AI with strategic business insights.