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Artificial intelligence, especially generative AI, is perhaps the hottest area of technology investment today. Many AI innovations have been aimed at the enterprise market. However, small businesses are — and, according to experts, should be — investing in their own AI tools. In fact, 72% of small-business owners and HR leaders have a positive view of AI, according…

In MKTG 4604: Creating Business Value with Data and AI Technologies, students explore the power of marketing by combining machine learning and AI with strategic business insights.

The researchers evaluated firm performance in two areas: environmental, social and governance (ESG) scores; and enterprise value.

50:50 Startups, co-founded by Northeastern's Amir Grinstein, fosters connection in the midst of conflict by partnering Israelis and Palestinians on equally owned venture development.

The de minimis loophole is expected to close on May 2, meaning prices will rise for people shopping at places like Temu and Shein.

Paula Caligiuri, distinguished professor of international business and strategy at Northeastern's D'Amore-McKim School of Business, advises job applicants to include dual citizenship as a qualification while also recommending employers take a closer look at what it means about prospective employees.

In 2024, D'Amore-McKim professor Shawn Bhimani helped launch Supply Trace, which uses machine learning to comb through millions of data points including news clippings, container labels and shipping documents.