About the Event
The notion of a corporate purpose, or a company's reason for existing, has been ascendant in the business world since the start of this century. At the heart of this purpose imperative among businesses today is their urgent desire – and need – to be more sustainable in a world buffeted by increasingly palpable social and environmental upheavals. A corporate purpose is seen as a precondition for effective sustainability as many companies continue to struggle to be truly sustainable.
In this talk, CB Bhattacharya, Professor of Marketing and Professor of Organizations and Entrepreneurship at the University of Pittsburgh, will unveil a purpose-driven pathway that will enable companies to integrate environmental and social concerns into all their business decisions. Using real world data, he will show that a transition to a more sustainable business model, via the “sustainability ownership experience,” is a surefire way to ignite a key stakeholder, our employees, and provide more meaning to their jobs thereby boosting employee engagement.
This event is open to all students, faculty members, staff, and members of the greater Boston community. Lunch provided, registration required.
This event is part of the Nardone Family Seminar Series at the Center for Emerging Markets.
About CB Bhattacharya
Dr. CB Bhattacharya is Professor of Marketing, Professor of Organizations and Entrepreneurship, and founder of the Center for Sustainable Business at the Katz Graduate School of Business, University of Pittsburgh. His research and teaching focus specifically on how companies can use underleveraged “intangible assets” such as corporate identity, reputation, corporate social responsibility and sustainability to strengthen stakeholder relationships and drive business and societal value.
He has published over 100 articles and has over 48,000 citations per Google Scholar, putting him in the top 50 most cited scholars both in sustainability and marketing. His latest book entitled Small Actions Big Difference: Leveraging Corporate Sustainability to Drive Business and Societal Value was published by Routledge in 2019. He is co-author of the book Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value and co-editor of the book Global Challenges in Responsible Business, both published by Cambridge University Press. He has served on the Editorial Review Boards and served as Editor of special issues of many leading publications. Prof. Bhattacharya is the founder of the Center for Sustainable Business at Pitt as well as the ESMT Sustainable Business Roundtable, a forum with more than 25 multinational members, aimed at discussing opportunities and challenges in mainstreaming sustainability practices within organizations. In 2007, he started the Stakeholder Marketing Consortium with support from the Aspen Institute. He has been named twice to Business Week's Outstanding Faculty list.
He received his PhD in Marketing from the Wharton School of the University of Pennsylvania, his MBA from the Indian Institute of Management and his BA from St. Stephens College, Delhi.
He is often quoted in publications such as Business Week, BBC, Forbes, Financial Times, Newsweek, the New York Times, The Economist and on TV stations such as Times Now, CBS, and PBS.
About the Nardone Family Seminar Series
Made possible by a gift from David R. Nardone, this seminar series brings scholars and practitioners to Northeastern University to share insights on emerging markets.