Events
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Feb 5
Nardone Family Seminar: Small Actions Big Difference: Business Through the Sustainability Lens
CB Bhattacharya, Professor of Marketing and Professor of Organizations and Entrepreneurship at the University of Pittsburgh, will unveil a purpose-driven pathway that will enable companies to integrate environmental and social concerns into all their business decisions. Using real world data, he will show that a transition to a more sustainable business model, via the “sustainability ownership experience,” is a surefire way to ignite a key stakeholder, our employees, and provide more meaning to their jobs thereby boosting employee engagement.