Becky Higgins

As the director of marketing, Becky leads a team responsible for promoting the school's portfolio of MBA, master's degrees, and graduate certificates. She oversees a team of marketers that develop integrated marketing communications plans, strategies, and measurements in support of enrollments. She engages in strategic outreach to help position the D'Amore-McKim School of Business within an increasingly competitive business school industry.

Becky has been marketing educational opportunities for professional learners and higher education for the last 20 years. Prior to working at Northeastern, she spent six years in marketing roles at Boston University in Alumni Relations, Executive Education, and Campus Information and Visitor Relations. Becky also has five years experience working at a marketing agency in the continuing medical education industry.