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On its first day of business five years ago, the Yummy delivery app received 12 orders. Today, the e-commerce super app now completes 18 million yearly transactions across food delivery and transportation in Venezuela. Northeastern University graduate Vicente Zavarce launched Yummy, Venezuela's only delivery app, after receiving a degree in finance and entrepreneurship and a minor in…
BOSTON — Holiday shopping reached record levels last year, but a record number of purchases were also sent back. The National Retail Federation projects retail returns in 2024 to amount to 17% of all merchandise sales, adding up to $890 billion in returned goods. That's increased from a return rate of about 15% of U.S.…
Ketchup can be a delicious addition to a burger or fries. It can also have sneaky health consequences: Most conventional brands of ketchup contain up to 20% added sugars. Ketchup Please, a Wisconsin-based brand led by fourth-year Northeastern University business administration student Jack Burns, is changing that. There are no added sugars and much less sodium,…
This year's Super Bowl ads are more than just entertainment—they're a reflection of evolving consumer values and cutting-edge marketing strategies. Professor Yakov Bart of the D'Amore-McKim School of Business breaks down the trends, from emotional storytelling to the rise of AI.
Abstract Objective This scoping review explores patients' experience with wearable technology. Its aims are to: (a) examine studies that contain empirical findings related to patients' experience with wearables; (b) compare these findings within and across studies; and (c) identify areas in need of greater understanding. Methods A Preferred Reporting Items for Scoping Review (PRISMA) guided…
Offered at no cost to current D'Amore-McKim undergraduates (including combined majors and minors), the new module also provides students with a digital badge that signals to employers their readiness to apply cutting-edge AI tools in business.
The Northeastern women's hockey team has done it again, securing their third consecutive Beanpot title in thrilling fashion. This historic achievement wouldn't have been possible without the dedication and leadership of student-athletes like Molly Griffin, DMSB '24, MSF'25, and Lisa Jönsson, DMSB '28. As proud members of the D'Amore-McKim School of Business, these two athletes…
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