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Upscaling AI at D'Amore-McKim

Upscaling AI at D'Amore-McKim Opens in Modal

I truly believe that our efforts so far are making us the leading business school for using AI in the educational setting. We are not just limiting ourselves to talking about AI as a useful tool—we're creating an already real impact by applying AI to all aspects of our academic work.

Dunton Family Dean David De Cremer
Author of The AI-Savvy Leader

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Mia Zelu isn't real—but her influence is: what AI personas reveal about the future of digital trust

When an AI influencer named Mia Zelu went viral for “attending” Wimbledon, most people didn't realize she wasn't real. Her photos were fake. Her captions were fake. But her impact? Very real. D'Amore-McKim faculty break down what her rise says about the future of digital authenticity, why we're drawn to synthetic personas, and where ethical boundaries must be drawn in the age of AI influence.

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