Concentration Details

To earn an MBA degree with a unique concentration focused in media innovation and advocacy, students will complete the 16 credits of MBA core curriculum, a corporate residency, and a 12-credit concentration in media innovation through courses offered in the College of Arts, Media & Design, taught by their esteemed professors of practice. You will also complete 12 credits from a second business concentration of your choosing, and 15 elective credits of which 3 must be experiential in nature.

Required MBA x Media Innovation and Advocacy Courses

Examines time-tested and cutting-edge methods for shaping and presenting messages across multimedia platforms to effectively disseminate an organization’s message, change a public conversation, or shift public opinion. Examines case studies in mainstream media, public advocacy, and strategic communications to explore the motivations and methods of the organizations as well as the tools and techniques used. Examines the practice of digital advocacy by exploring and applying pertinent findings from politics, advertising, and behavioral science that are increasingly employed by professionals looking to “micro-target” voters, “convert” customers, or “nudge” the public. One major component of the course is hands-on workshops through which students are offered an opportunity to learn how to leverage the latest digital tools for communicating across social media and online platforms.
JRNL5400 | 4 credits
Offers students an opportunity to learn the fundamentals of digital journalism and to place those skills within the context of a changing media environment. Studies multimedia tools within an intellectual framework offers students an opportunity to learn hands-on skills and also to study best practices and theory. May include guest speakers and a consideration of the future of news. Requires students to produce a final project that consists of storytelling across a range of digital platforms.
JRNL6340 | 4 credits

Choose One Elective Course

Introduces information visualization from theoretical and practical perspectives. Defines the information visualization domain and advances principles and methods for the effective visual representation of data. Contextualizes the field from a historical perspective. Presents the perceptual and cognitive tasks enabled by visualizations. Studies an extensive range of visualization models. Illustrates good and bad practices in visualization with real-world examples. Introduces concepts in computer programming in an information visualization context.
ARTG5150/5151 | 3 credits online + 1 credit on ground intensive
Covers basic principles of print and digital design with lectures, skills training, and a maker’s workshop. Introduces students to the foundations of typography, color, grids, and use of images for storytelling. Students design, prototype, and produce a print magazine and web site.
JRNL5311 | 4 credits
Advanced work to develop media skills and issues in contemporary journalism and media practices.
JRNL6305 | 4 credits
Explores select topics in data journalism and support data-driven storytelling projects of various kinds. Offers students an opportunity to learn how to navigate the often-competing demands of rigorous analysis and accessible narrative and storytelling. Course units are designed to foster moderate technical learning of applications and software, incorporate theories from relevant fields in data visualization and data science, and emphasize storytelling for broad public audiences.
JRNL6341 | 4 credits