As your first year draws to a close, you’ll take an important professional step and declare a concentration in at least one of our principal fields of business. A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management.

Product design, research, pricing, packaging, transportation, advertising, selling, and servicing: marketing impacts every one of these essential aspects of business. In your coursework, you’ll develop a deep understanding of the role marketers play in business and gain detailed insight into various aspects of marketing processes such as strategy, buyer behavior, market research and analytics, digital and mobile media, marketing communications, sales, services, and new product development. You’ll explore the changing economic, political, legal, ethical, and cultural contexts in which marketing strategies must be developed.

Curriculum Details

Find the full set of Marketing concentration requirements in Northeastern’s Course Catalog. Concentrations complement the business degree programs offered, the BS in Business Administration and the BS in International Business

Upper-level students: Please consult the Course Catalog and your academic advisor to ensure your coursework is on track.

Marketing pulls from both sides of my brain, analytical and creative. It is constantly evolving, always leaving me with a new challenge.

Bradley Applegate, BSBA’17

I especially enjoyed my Marketing Research class because it gave us a chance to learn a hard skill (statistical software) and work with a real life company to design a market research survey.

Kayla O’Neill, BSBA’17