Find the full set of Marketing concentration requirements in Northeastern's Course Catalog. Concentrations complement the business degree programs offered, the BS in Business Administration and the BS in International Business. 

We have curated our Marketing electives into the following career-related collections to help students select a plan of study that is right for them – or craft your own journey through our wide-ranging list of Marketing electives. Click to expand the career paths of interest below to see what may be the most relevant Marketing electives for you:

See the Brand Management concentration page for suggested electives.

  • MKTG 2720 Enabling Technologies for Consumer Engagement
  • MKTG 3501 Marketing Analytics
  • MKTG 4502 Managing Customer Engagement in a Service World
  • MKTG 4504 Advertising and Brand Promotion
  • MKTG 4506 Consumer Behavior
  • MKTG 4508 Digital Marketing
  • MKTG 4606 Digital, Analytics, Technology, and Automation Research Practicum
  • MKTG 4720 Understanding the Platform Economy
  • ENTR 4414 Bridging Conflict, Creating Diversity
  • MKTG 2301 Marketing and Society
  • MKTG 4220 Marketing in Asia
  • MKTG 4512 International Marketing

See the Marketing Analytics concentration page for suggested electives.

  • MKTG 2720 Enabling Technologies for Consumer Engagement
  • MKTG 4508 Digital Marketing
  • MKTG 4604 Creating Business Value with Data and AI Technologies
  • MKTG 4606 Digital, Analytics, Technology, and Automation Research Practicum
  • MKTG 4720 Understanding the Platform Economy
  • ENTR 4414 Bridging Conflict, Creating Diversity
  • MKTG 2720 Enabling Technologies for Consumer Engagement
  • MKTG 3301 Marketing Management
  • MKTG 2602 Quantitative Analysis of Consumer Data (if not selected as a required course)
  • MKTG 3401 Marketing Research (if not selected as a required course)
  • MKTG 3402 Gaining Insights from Consumer Data
  • MKTG 3501 Marketing Analytics
  • MKTG 3720 Brand Management
  • MKTG 4502 Managing Customer Engagement in a Service World
  • MKTG 4504 Advertising and Brand Promotion
  • MKTG 4506 Consumer Behavior

Note: many of these courses have live client-based projects

  • MKTG 3401 Marketing Research (if not selected as a required course)
  • MKTG 3720 Brand Management
  • MKTG 4504 Advertising and Brand Promotion
  • MKTG 4506 Consumer Behavior
  • MKTG 4508 Digital Marketing
  • ENTR 4414 Bridging Conflict, Creating Diversity
  • MKTG 2602 Quantitative Analysis of Consumer Data (if not selected as a required course)
  • MKTG 3401 Marketing Research (if not selected as a required course)
  • MKTG 3301 Marketing Management
  • MKTG 3402 Gaining Insights from Consumer Data
  • MKTG 3501 Marketing Analytics
  • MKTG 4120 Undergraduate Research Practicum in Marketing
  • MKTG 4502 Managing Customer Engagement in a Service World
  • MKTG 4604 Creating Business Value with Data and AI Technologies
  • MKTG 4606 Digital, Analytics, Technology, and Automation Research Practicum
  • ENTR 4414 Bridging Conflict, Creating Diversity
  • MKTG 2301 Marketing and Society
  • MKTG 4502 Managing Customer Engagement in a Service World
  • MKTG 4506 Consumer Behavior
  • MKTG 3301 Marketing Management
  • MKTG 4420 Sales Management
  • MKTG 4502 Managing Customer Engagement in a Service World
  • MKTG 4504 Advertising and Brand Promotion
  • MKTG 4506 Consumer Behavior
  • MKTG 4520 Business-to-Business Marketing