Interdisciplinary MBA Concentration

MBA x Media Innovation and Advocacy

Leverage digital platforms to tell powerful, compelling stories.

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Program details

Commitment

9-12 credit hours
Locations

Boston
Programs

5

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This concentration is ideal for

MBA students who want future-focused skills to advance their careers in digital media

Emerging leaders interested in jobs like public relations officer or marketing director

Students looking to build an advanced understanding of media in our modern world

Harness digital communication to deliver messages that move your audience

As innovations in digital media, social networks, and big data have changed the way we share messages and communicate with each other, professionals need to stay up-to-date on the tools, technologies, and strategies for engaging and ethically connecting with their audiences.

In our MBA x Media Innovation and Advocacy concentration—offered through a partnership with Northeastern's College of Arts, Media and Design—you'll explore the challenges and opportunities of modern media. Guided by faculty from the School of Journalism, you'll take two core courses in the essential theories, practices, and fundamentals of the field and choose from electives that include shaping and presenting messages, digital journalism, using data to tell stories, and more.

You don't need a background in media. This concentration is open to anyone interested in effectively communicating an organization's vision.

Course requirements

The MBA x Media Innovation and Advocacy concentration prepares you to project an organization's vision with research-driven strategic communication techniques. See the full list of required and elective courses in Northeastern's Academic Catalog.