Concentration Details

To earn an MBA degree with a unique concentration focused on data visualization, students will complete the 16 credits of MBA core curriculum, a corporate residency, and a 12-credit concentration in data visualization through courses offered in the College of Arts, Media & Design, taught by their esteemed professors of practice. You will also complete 12 credits from a second business concentration of your choosing, and 15 elective credits of which 3 must be experiential in nature.

Required MBA x Data Visualization Courses

Introduces information visualization from theoretical and practical perspectives. Defines the information visualization domain and advances principles and methods for the effective visual representation of data. Contextualizes the field from a historical perspective. Presents the perceptual and cognitive tasks enabled by visualizations. Studies an extensive range of visualization models. Illustrates good and bad practices in visualization with real-world examples. Introduces concepts in computer programming in an information visualization context.
ARTG5150/5151 | 3 credits online + 1 credit on-ground intensive
Introduces programming languages that allow computational analysis and digital delivery of dynamic information. Examines implications of environmental and personal sensor data sources, mobile collection and analysis of data, real-time networked data sets, and social use of shared data visualization tools. Students who do not meet course restrictions may seek permission of instructor or program coordinator. May be repeated once.
ARTG5330 | 4 credits

Choose One Elective Course

Introduces human visual cognition as it applies to information design and visualization. Focuses on perception, attention, pattern recognition, information acquisition, memory, and creation of mental models. Explores reasoning, cognition, decision making, and problem solving in relation to visual artifacts. Students who do not meet course restrictions may seek permission of instructor or program coordinator.
ARTG5310 | 4 credits
Examines various theoretical models of information visualization and delivery systems. Evaluates the concepts and effectiveness of the models through discussions and writing activities. Students who do not meet course prerequisites or restrictions may seek permission of program coordinator or instructor.
ARTG6110 | 4 credits
Examines the relationships between content and context through mapping methods. Emphasizes the impact of geographic information systems, evolving technologies, community mapping tools, globalization, and delivery systems. Undergraduate students may seek permission of instructor.
ARTG6330 | 4 credits