Combined Major Business Administration & Public Relations
Turn communication expertise into business impact with the skills to shape brand reputation, engage stakeholders, and lead strategic communications.
Program Details
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Commitment
Full-time, 4 years
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Entry Terms
Fall
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Visa Compliant
Additional informationYes
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STEM-designated
No
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Program Options
Yes
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Locations
Boston
Application deadlines
Why study business and public relations?
- Connect communication and business: Learn how strategic communication shapes business success, from building brands and engaging stakeholders to managing reputations and navigating crises.
- Prepare for a changing communications landscape: Develop skills in digital storytelling, social media, data analytics, media relations, and other modern PR practices to communicate effectively across an always-on media environment.
- Build a versatile career: Prepare for roles in corporate communications, public relations, reputation management, marketing communications, brand strategy, and other fields where business and communication intersect.
Program options
The combined major in business administration and public relations is designed to educate students in both disciplines and the connections between them. Public relations encompasses the strategic communication practices organizations use to build relationships, promote their missions, and manage their reputations across an increasingly complex media landscape. D'Amore-McKim offers students an opportunity to complement this communication expertise with a strong foundation in business, including accounting, economics, statistics, and business management. The curriculum combines core public relations coursework with electives in areas such as social media, crisis communication, digital storytelling, and media strategy, while giving students the flexibility to choose one business concentration and optionally add a second.
BSBA majors are required to choose one of the following concentrations. Work with your academic advisor to optionally declare an additional concentration.
Deepen your business studies with an optional minor in one of the following academic areas. Work with your academic advisor to decide if a minor will fit into your plans.
Explore all D'Amore-McKim minors—including those open to non-business majors—on our full list of minors.
Accelerate your future and reduce tuition costs by combining this major with one of the following “PlusOne” master's degrees.
Experience-powered learning is at the heart of a Northeastern education. Here are just a few of the opportunities open to you.
Experiential opportunities
Experiential learning is central to every D'Amore-McKim student's education, providing you with the opportunity to apply classroom learning and gain transformative experiences in a real-world professional context. To fulfill your business experiential learning requirements, you can pursue co-op or other approved options—such as vetted internships (including summer analyst roles), part-time co-ops, and Professional Practicum programs in London or Oakland. In addition, D'Amore-McKim offers students additional layered opportunities such as real-world project-based classes, involvement in academic research projects, student leadership and mentorship programs, and participation in Northeastern's innovation ecosystem.
Co-op roles are competitive and employer-selected. Students participate first-hand in the job search process with the support of a co-op advisor, which helps prepare them for their full-time job search upon graduation. While placement is not guaranteed, nearly all students earn and complete at least one co-op before they graduate.
Faculty & teaching
Our world-class faculty offer years of experience, forward-thinking leadership, global perspectives, and a commitment to preparing students for success in a rapidly changing business world.
Learning objectives
We developed our learning objectives to ensure that we're preparing you to reach your goals and thrive in a complex global environment.
Admissions information
Northeastern's admissions staff are organized by student location. Please feel free to email [email protected] with any questions.
Change your major
If you're a Northeastern undergraduate interested in transferring into this major, start by assessing whether it's the right fit for your goals and timeline. Once you're ready, you'll submit the necessary form and work with a D'Amore-McKim advisor to plan your next steps.