Bruce Clark
Associate Professor Emeritus, Marketing
Stories featuring Bruce
Is Twitter hanging on by a Thread?
Thought Leadership
A Generative AI Teaching Exercise for Marketing Classes
Thought Leadership
Advertisers don't have to wait for kickoff to score big this Super Bowl Sunday
Thought Leadership
What do this year's record-setting Black Friday and Cyber Monday tell us about how consumers are feeling in this economy?
Marketing
Helping Customers Avoid “Bad” Choices
Marketing
How inflation is influencing the way we think and behave
Thought Leadership
Welcome to the ‘pumpkin spice economy'
Faculty
The marketing magic that drives thirst for bottled water
Uncategorized
Amazon buys growth (and a pipeline) with Whole Foods
Marketing
Do super bowl ads pay off?
Marketing
Does settlement mean VW is out of the woods?
Thought Leadership