Every social media marketer woke up on Wednesday, July 5th, with the same thought: should I stay or should I go?

This is a classic case of the false dilemma fallacy. You don't have to leave Twitter and you don't have to create a new Threads strategy – just yet.

The buzz around all things generative AI has hit academia like a sledgehammer. From concerns about academic integrity to how using an “assistant” might affect student learning, professors everywhere are talking about it.

Over the years, America's most prominent live sporting event has become an integral part of society. . As a result, airtime for Super Bowl Sunday has become highly coveted, incentivizing advertisers to shell out an average of $7 million for a 30-second spot. We sat down with Associate Professor of Marketing Bruce Clark to understand the advertising world in one of its finest forms.

Black Friday and Cyber Monday online sales set new records this year—even against the backdrop of continued economic uncertainty driven largely by prolonged high inflation.

Let's not make things worse. As a summary, organizations and marketers love to talk about the benefits of our products and the customers who benefit from our products. But there are always consequences to products. Sometimes they are substantial, and sometimes they affect some groups more than others.

Price disruptions are sure to have impacts on consumer behavior. Market-watchers have suggested that an “inflationary psychology” is starting to set in. Northeastern experts break down what that means.

D'Amore-McKim School of Business Associate Professor of Marketing Bruce Clark examines what he calls the “seasonal creep” surrounding both the popularity and disdain of Starbucks' Pumpkin Spice Latte. With an earlier rollout this year than ever before, both fans and haters alike are talking about the fall drink.

D'Amore-McKim School of Business Associate Professor Bruce Clark attributes the sale of bottled sparkling and still water to the power of marketing promotion.

Associate Professor Bruce Clark discusses the future of Amazon after its monumental move to purchase Whole Foods.

D'Amore-McKim School of Business Associate Professor Bruce Clark notes the pros and cons of multimillion-dollar Super Bowl ad placements before this Sunday's upcoming game between the New England Patriots and the Atlanta Falcons.