‘The brand became the verb.' Why the blue Twitter bird worked—until it didn't
Yakov Bart, Associate Professor of Marketing and Amy Pei, Assistant Professor of Marketing, offer different perspectives on the social media platform's rebrand.
Will Snapchat's creator program win over influencers in the ever-changing social media landscape?
Faced with a declining stock price and slow user growth, Snapchat is pivoting away from connecting friends in favor of discovery tools aimed at helping content creators.
It's just another marketing scheme. ‘De-influencers' tell you what to buy by telling you what not to buy
The newest trend on social media platforms is de-influencing—influencers urging followers to think twice about impulse-purchasing certain cult-favorite products, often in favor of cheaper alternatives. However, experts warn that this fad—which may seem rose-colored by its messaging—is just another marketing scheme.
Social media influencers must remain one step ahead of the competition, both in content and platform
With multiple social media platforms and millions of people flocking online every day, it's no surprise so many people want to become digital content creators—or even better: influencers.
D'Amore-McKim welcomes 12 new full-time faculty
The D'Amore-McKim School of Business is pleased to announce the addition of 12 new full-time faculty to its accomplished academic roster of innovators, scholars, researchers, and leaders. In addition, the school celebrated two faculty who were visiting professors who are now tenure-track assistant professors.