“Our research found that 79% of those who currently use someone else's password would not get their own subscriptions if Netflix outright banned account-sharing,” says Ben Treanor, whose company surveyed so-called “streaming swindlers.” And Netflix will have a fine line to walk if it introduces ads, says Yakov Bart, a marketing expert at Northeastern.
This semester the D'Amore-McKim Communications Team launched the inaugural Social Media Ambassador cohort. Meet the #damoremckim Social Media Ambassadors.
At least 3 members of the D'Amore-McKim community ran the 126th Boston Marathon on Monday to raise money for a variety of charitable causes.
The Challenge of the Colleges turned into a back-and-forth, photo-finish race. The $30,000 first prize went to the D'Amore-McKim School of Business, whose 418 donors amounted to a 176.3% increase compared to 2021. The College of Science earned $10,000 for finishing a close second with 190 donors (a 175.9% gain).
Amanda Brea, who will graduate from Northeastern this spring with a degree in theater and marketing, will leave for the Canary Islands this fall to begin an English teaching position funded by the U.S. Fulbright Student Program.
President Joe Biden has ordered the release of 1 million barrels of oil per day from the country's petroleum stockpile for the next six months to combat the nation's oil crisis as the Russian war in Ukraine marches toward its third month. But some, including two Northeastern professors, question whether Biden was right to do so.
“The overarching purpose of the audit profession inspired me; I wanted to serve the public by building trust in financial systems and institutions.” says Emma Boughton, PlusOne MS in Accounting'21
China is rapidly moving from imitation to innovation, with Chinese companies taking a key role in the emerging paths of Chinese company innovation. Non-Chinese executives need to understand the six major paths to innovation taken by Chinese companies. While all these paths have also been taken by many Western companies, we discuss here the unique Chinese adaptation or intensification of each approach. Our findings indicate that the innovation advantages of Chinese companies may well be in the creative combinations of available innovation practices.
JetBlue Airways and Frontier Airlines are seeking to partner with Spirit Airlines, the low-cost carrier. “From a competitive standpoint, either of these mergers will probably result in higher fares,” says Ravi Sarathy, a Northeastern professor of international business and strategy who studies the industry.
If the COVID-19 pandemic showed businesses that depend on offshore production anything, it's that one stoppage along these vast delivery channels can propagate across the entire system, Nada Sanders, distinguished professor of supply-chain management at Northeastern, said in the annual Robert D. Klein Lecture on Tuesday.