‘The brand became the verb.' Why the blue Twitter bird worked—until it didn't
Yakov Bart, Associate Professor of Marketing and Amy Pei, Assistant Professor of Marketing, offer different perspectives on the social media platform's rebrand.
News
De Cremer co-authored article selected as AoM best article finalist
The Academy of Management has honored David De Cremer, D'Amore-McKim's inbound Dunton Family Dean, along with his seven coauthors for their paper's “clear and important contribution to the field of management.”
Mega Millions surpasses $1 billion again. Why are there so many big jackpots?
“We are kind of getting used to seeing jackpots go above $1 billion,” says Yakov Bart, associate professor of marketing. With more people buying tickets, the odds of winning just keep falling.
Fusing her interests in a personalized master's degree
“One amazing aspect of this program is the flexibility and personalization opportunities. I built a schedule that works for me each term and I can both work and take classes. I love that I can select classes I am interested in and make this program my own. I've really been able to personalize my time in the program and pick a concentration that I am passionate about.” says Sandrine Vachon, MS x'23
Is Twitter hanging on by a Thread?
Every social media marketer woke up on Wednesday, July 5th, with the same thought: should I stay or should I go?
This is a classic case of the false dilemma fallacy. You don't have to leave Twitter and you don't have to create a new Threads strategy – just yet.
Using data about Shark Tank, study finds women are less likely to get funding when pitching innovative ideas to investors
The “Gender Liability of Venture Novelty,” co-authored by Northeastern professor Zhenyu Liao, published these key findings in the Academy of Management Journal.
Dean's Corner: A year (or two) to remember
The Dean's Corner series provides a first-person, informative narrative of exciting and important happenings at Northeastern University's D'Amore-McKim School of Business. In this installment from Acting Dean Emery Trahan, he shares his last Dean's Corner message as he prepares to pass the torch on to Dunton Family Dean David De Cremer.
2023 Co-op Awards
Each year the D'Amore-McKim School of Business honors a select group of business students who have demonstrated excellence on co-op.
A Generative AI Teaching Exercise for Marketing Classes
The buzz around all things generative AI has hit academia like a sledgehammer. From concerns about academic integrity to how using an “assistant” might affect student learning, professors everywhere are talking about it.
Women Who Empower announce 2023 Innovator Awards winners
Twelve D'Amore-McKim students and alumni win 2023 Women Who Empower Innovator Awards.