News

How can the US get out of its current economic crisis? CEM director Ravi Ramamurti explores this question with three CEOs based in Asia, because developments in Asia, where the COVID-19 outbreak began, may presage developments in the US.

With the addition of Professor Paula Caligiuri to the Academy of International Business' select fellowship ranks, D'Amore-McKim School of Business has the highest concentration of AIB Fellows at one academic institution.

Yakov Bart, associate professor of marketing, advises on how to get through the tumultuous week in the stock market caused by the COVID-19 pandemic: Stay calm and keep a diverse portfolio. AP Photo/Richard Drew, File

Northeastern researchers are embarking on a project to yield an Alexa-like device that could be used in professional settings to alert users to instances of implicit bias.

Innovation industry leaders Curt Carlson and Leonard Polizzotto deliver tailored, value creation workshops on a global scale. As professors of practice at D'Amore-McKim, they're ready to teach you about the value creation system.

Venkat Kuppuswamy, assistant professor of entrepreneurship and innovation, shares his research findings on how algorithm-driven technologies have been known to create unconscious biases across a variety of platforms. This article was written about the recent tribute to Dr. Martin Luther King, Jr.

Keith Smith, former assistant professor of marketing, examines how the cannabis industry will challenge traditional marketing tactics because of the piecemeal legality of both recreational and medical marijuana use in the United States.

Mary Steffel, an associate professor of marketing, explains how seemingly impersonal gifts might be the best choice for gift-giving based on her research in consumer judgment decision-making.

Yakov Bart, whose research focuses on online and mobile advertising effectiveness, explains the likely marketing strategy behind Peloton's “Grace in Boston” ad.

Yael Karlinsky-Shichor, whose research focuses on the automation of decision-making and its application to marketing, is on a quest to find out what exactly is going on in our head when we make decisions that override suggestions or recommendations made by automated systems.