Northeastern University recently recognized its community members, including many from the D'Amore-McKim School of Business, for their contributions to the school in academics, leadership roles and extracurricular activities.
D'Amore-McKim School of Business Supply Chain and Information students recently attended and placed in two case competitions, applying their classroom knowledge to real-world challenges.
Assistant Professor Yakov Bart explains the advantages that companies can receive if they invest in improving customer engagement.
Marketing professor Yakov Bart shares findings from his research and explains how digital transformation can help firms gain more value from customer engagement.
Yo Yo Fu, DMSB17, successfully launched FeedShare, an app that allows users to find and share free leftover food at Northeastern University, to help combat the rising amount of waste in the U.S.
“As an engineer, I wanted to learn how business works in real life so I can be ready to work on a corporate level whenever it's needed. I was able to become an interdisciplinary student which meant that I could earn my Graduate Certificate at the same time.” – Yazeed Bokhari, Graduate Certificate in Entrepreneurship
Paul Fombelle, associate professor and service marketing expert in the D'Amore-McKim School of Business, comments on the recent United Airlines public relations scandal involving a 69-year-old passenger being forcefully removed from their plane and what the air service can do to mend its reputation.
Max Conley and Vivian Ma, both DMSB'17, recently prototyped a software that enables up-and-coming artists to better connect with their fans, increasing their presence in the music scene.
Get the inside track on D'Amore-McKim's MS in Business Analytics in this recorded webinar featuring Linda Harding.
Mia Grossman, DMSB'19, is a third year marketing major currently on her second co-op in New York City. She spoke with us about work culture at a startup, her global experiences from Dublin to Singapore, and why she says, if you're thinking about coming to Northeastern, just “do it.” Read more about Grossman below and be sure to follow @damoremckim Instagram beginning Monday, April 10, for a close-up look at her life at D'Amore-McKim.