News

Professor Nada Sanders studies successful companies to pinpoint traits that have enabled them to thrive. Those most likely to endure, she says, exhibit characteristics of what she calls the ‘humachine'—a fusion of technological innovation and human talent.

3D printers and cloud-based design programs have created the “perfect storm” for companies to expand their ability to innovate according to “The Innovation Navigator,” a new book written by Tucker Marion and Sebastian Fixson.

Here's what two Northeastern students found.

Mary Steffel, Assistant Professor of Marketing at the D'Amore-McKim School of Business was recently named to the Poets&Quants for Undergraduates Top 50 undergraduate business professors list. Steffel is currently a fellow at the United States Office of Evaluation Sciences, has work published in numerous top-tier journals and publications, and teaches a wide variety of business students in her classes.

Kevin Boudreau, associate professor of entrepreneurship and innovation at the D'Amore-McKim School of Business, is featured in News at Northeastern for his research on why scientists, innovators, and entrepreneurs behave like they do.

D'Amore-McKim School of Business Associate Professor of Marketing Bruce Clark examines what he calls the “seasonal creep” surrounding both the popularity and disdain of Starbucks' Pumpkin Spice Latte. With an earlier rollout this year than ever before, both fans and haters alike are talking about the fall drink.

Kyle Rossini, DMSB/SSH'20, was one of more than 400 Northeastern University students to showcase their work at RISE:2018, the university's Research, Innovation, and Scholarship Expo, organized by the Center for Research Innovation.

The Northeastern University Center for Emerging Markets recently held the second annual India Lecture Series: “The Outlook for the Indian Economy,” presented by Dr. Arvind Panagariya.

In the following post, D'Amore-McKim School of Business Professor Jeffery Born answers questions about his recent research that examines the impact that tweets from President Donald Trump have on a Semi-Strong Form (SSF) Efficient Market.