D'Amore-McKim School of Business Assistant Professor of Marketing Yakov Bart examines the growth of food trends on social media, commenting on their recent popularity and “cool factor” with social media users. In the age of the “Unicorn Frappuccino,” what's next?
Co-sponsored by the Center for Emerging Markets and Cornell's Emerging Markets Institute the inaugural lecture series, “The Other One Perfect: Indians in America,” was recently held to explore how Indians-Americans came to be so successful in the United States.
Mary Fernandes, DMSB'83, reflects on her time at D'Amore-McKim and how it shaped her career. Fernandes is an entrepreneur and owner of Vermajé Tea Co., a startup tea and teaware company for those seeking calm and relaxation.
Poets&Quants recently named two D'Amore-McKim School of Business students, Miranda Beggin and Jeremy Goldstein, to its class of 2017 ‘best and brightest' business majors list. The feature honors 100 of the most accomplished seniors majoring in business.
Johnny Fayad and Ali Kothari, both DMSB'17, recently came in second place at e-Fest, the largest undergraduate entrepreneurship competition, for their business Eat Your Coffee. The co-founders were awarded $50,000 cash, in addition to a $5,000 award for D'Amore-McKim's entrepreneurship programs.
Northeastern University recently recognized its community members, including many from the D'Amore-McKim School of Business, for their contributions to the school in academics, leadership roles and extracurricular activities.
D'Amore-McKim School of Business Supply Chain and Information students recently attended and placed in two case competitions, applying their classroom knowledge to real-world challenges.
Assistant Professor Yakov Bart explains the advantages that companies can receive if they invest in improving customer engagement.
Marketing professor Yakov Bart shares findings from his research and explains how digital transformation can help firms gain more value from customer engagement.
Yo Yo Fu, DMSB17, successfully launched FeedShare, an app that allows users to find and share free leftover food at Northeastern University, to help combat the rising amount of waste in the U.S.
“As an engineer, I wanted to learn how business works in real life so I can be ready to work on a corporate level whenever it's needed. I was able to become an interdisciplinary student which meant that I could earn my Graduate Certificate at the same time.” – Yazeed Bokhari, Graduate Certificate in Entrepreneurship
Paul Fombelle, associate professor and service marketing expert in the D'Amore-McKim School of Business, comments on the recent United Airlines public relations scandal involving a 69-year-old passenger being forcefully removed from their plane and what the air service can do to mend its reputation.