Current Students

As drug advertisements expand to ever-wider audiences, Northeastern experts debate whether such advertisements should be allowed.

Shirley Wang, a second-year student, runs a marketing agency fully staffed with other Gen Zers and serving underrepresented entrepreneurs.

Just one day after his last final, Mitchell Rusitzky strolled down the red carpet in Los Angeles, clinching an Emmy with his talented team at Baobab Studios.

“This was the first time it's ever been done,” says Roy Anderson, who recently won the 2023 D'Amore-McKim Teaching Innovation & Excellence Award for his Supply Chain Virtual Innovation Lab.

Northeastern expert dives into the fascinating dynamics of Swift's influence on various industries and the profound impact on consumer behavior.

Tori Farley and Joy Benzing have built Center Street Soap Co. into a brand that is carried in seven Whole Foods Market stores in Connecticut, Rhode Island and New York City.

Experts have their ways of grasping the wealth of the 1% in more concrete terms — even if their measurements are merely snapshots in time.

Companies are cashing in on virtual influencers. Not only does AI image generation bring down costs, it allows companies to have stronger control over messaging, Northeastern experts say.

A new award-winning class from D'Amore-McKim Professor Loredana Padurean is turning heads and changing minds.