Related news and updates
Advertisers don't have to wait for kickoff to score big this Super Bowl Sunday
Over the years, America's most prominent live sporting event has become an integral part of society. . As a result, airtime for Super Bowl Sunday has become highly coveted, incentivizing advertisers to shell out an average of $7 million for a 30-second spot. We sat down with Associate Professor of Marketing Bruce Clark to understand the advertising world in one of its finest forms.
Building his unique passion for business law through experiential learning
“I ultimately chose D'Amore-McKim because I knew it was one of the best business schools in the country. The chance to complete two law co-ops and a corporate residency in accounting means I will get three semesters of real work experience in both fields. For me, one of Northeastern's most significant selling points is that I'll build the confidence to take the next step in my career and the experience and credentials to get there.” – Sam Dunkel, JD/MS in Accounting/MBA'22
How these female student athletes are making their #damoremckim experience count
National Girls and Women in Sports Day (NGWSD) began in 1987 to bring attention to the promise of girls and women in the industry. This NGWSD, we're celebrating our female student athletes and their experiences that are unique to Northeastern University and the D'Amore-McKim School of Business.
TV series ‘Yellowstone' isn't all fiction. Property tax rebellion is shifting burden to seasonal residents
During a memorable scene in the season five opener of “Yellowstone,” rancher turned governor John Dutton (Kevin Costner) vows in his inaugural address to soak out-of-towners purchasing vacation homes in Montana by doubling their property taxes. The episode seen by more than 12 million viewers tapped into populist angst about whether long-time homeowners, from Big Sky Country to Cape Cod, can afford to hang onto their primary residences in the face of rising property appraisals and taxes.
Here's what nobody is talking about when it comes to ChatGPT
It's a well-worn idea: Type in a prompt, get a response. While ChatGPT had been around for a while, its latest version was advanced enough to be useful in a wide range of applications, from generating code to writing essays, poems and jokes. It was quickly hailed as a “tipping point for AI,” and Microsoft recently invested billions in OpenAI.
Will the COVID-19 vaccine become an annual dose like the flu shot? How will it work?
The U.S. Food and Drug Administration is considering a major change in the way COVID-19 vaccines and boosters are given. Northeastern experts say it would streamline the process for the public and suppliers.
Why has US commercial airline travel become so safe? Teamwork has a lot do with it
As recently as 1996, the U.S. airline industry suffered a fatal crash for every 2 million departures, resulting in more than 350 deaths that year, according to The Wall Street Journal. By 2021, the rate had plummeted to one death for every 120 million departures.
Finding her place in finance and making an investment in her future
“The MS in Quantitative Finance degree allowed me to pursue a variety of classes and determine the path I wanted to take in finance. It was an investment in my future. For me, Northeastern ticked all these boxes in addition to being a university centered in a student-friendly community where peers from all over the world surround you with unique perspectives.” says Samantha Li, MS in Quantitative Finance'22
Global economy 2023: COVID-19turned global supply chains upside down – 3 ways the pandemic forced companies to rethink and transform how they source their products
Distinguished Professor of Supply Chain Management, Nada Sanders, speaks to theconversation.com about the global supply chain.