Thought Leadership

Most of us tend to judge our colleagues and their professionalism, trustworthiness, credibility, and communication skills through the lens of our own backgrounds and culture. Our families, countries, generations, educations, and the like, all shape how we behave and interpret the behaviors of others.

“Given the bailout, I don't think there's anything else that people should be worried about,” says John Bai, an associate finance professor at Northeastern. “I think confidence should still be there.”

Gary Young, director of Northeastern University's Center for Health Policy and Healthcare Research, professor of strategic management and healthcare systems, says insulin has become “a lightning rod” for concerns about rising drug costs. But Eli Lilly's decision is only the latest move in the fight to lower drug costs.

Northeastern business professor John Lowrey recently published a paper stating that donation of perishables improves stores' profitability by making room for more appealing—and higher priced products—and drawing discerning rather than price-conscious shoppers.

The newest trend on social media platforms is de-influencing—influencers urging followers to think twice about impulse-purchasing certain cult-favorite products, often in favor of cheaper alternatives. However, experts warn that this fad—which may seem rose-colored by its messaging—is just another marketing scheme.

Over the years, America's most prominent live sporting event has become an integral part of society. . As a result, airtime for Super Bowl Sunday has become highly coveted, incentivizing advertisers to shell out an average of $7 million for a 30-second spot. We sat down with Associate Professor of Marketing Bruce Clark to understand the advertising world in one of its finest forms.

During a memorable scene in the season five opener of “Yellowstone,” rancher turned governor John Dutton (Kevin Costner) vows in his inaugural address to soak out-of-towners purchasing vacation homes in Montana by doubling their property taxes. The episode seen by more than 12 million viewers tapped into populist angst about whether long-time homeowners, from Big Sky Country to Cape Cod, can afford to hang onto their primary residences in the face of rising property appraisals and taxes.

It's a well-worn idea: Type in a prompt, get a response. While ChatGPT had been around for a while, its latest version was advanced enough to be useful in a wide range of applications, from generating code to writing essays, poems and jokes. It was quickly hailed as a “tipping point for AI,” and Microsoft recently invested billions in OpenAI. 

The U.S. Food and Drug Administration is considering a major change in the way COVID-19 vaccines and boosters are given. Northeastern experts say it would streamline the process for the public and suppliers.