Thought Leadership

Every social media marketer woke up on Wednesday, July 5th, with the same thought: should I stay or should I go?

This is a classic case of the false dilemma fallacy. You don't have to leave Twitter and you don't have to create a new Threads strategy – just yet.

The buzz around all things generative AI has hit academia like a sledgehammer. From concerns about academic integrity to how using an “assistant” might affect student learning, professors everywhere are talking about it.

D'Amore-McKim Professor's Koen Pauwels and Yakov Bart measured the effect of racially diverse TV ads on consumer purchase intentions.

The collapse of an Interstate 95 bridge in Philadelphia creates not just a traffic problem, it's also a “really serious” supply chain problem—and that's going to hit your wallet, Northeastern University expert Nada Sanders says.

Even at its most over-the-top moments, the show Succession is a shockingly accurate portrayal of what succession can do to a family business.

Expect long lines, packed flights and top-dollar tickets if you travel by air this summer, according to travel experts.

Research by Juan Bu and Alvaro Cuervo-Cazurra shows that new ventures in emerging markets, initially created informally, suffer from costs that persist and constrain a firm's ability to innovate even after they formalize their status. As a result of these informality costs, informally created new ventures are more likely to develop imitative rather than innovative new products. However, being acquired by other firms and improvements in the national innovation system can weaken the persistence of these informality costs, resulting in more innovation. To explain these findings, Bu and Cuervo-Cazurra develop the concept of internal imprinting, which captures how the internal characteristics of a company result in the establishment of practices that persist over time, affecting behavior and innovation. Managers in emerging markets should consider formalizing their firms from the beginning or joining a private business group to mitigate the negative impact of informality on their firms' innovativeness.

Dunton Family Dean David De Cremer and his collaborators discuss finding the balance between human-generated and AI-generated creative content.

Christoph Riedl and his co-authors suggest AI is accelerating the emergence of workforce ecosystems in new research posted on Brookings.