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Seven D'Amore-McKim faculty recognized at 2025 AOM conference
Seven D'Amore-McKim scholars were honored at this year's Academy of Management conference for their impactful research and service. From best paper awards to one of the field's top career honors, these recognitions highlight the strength and relevance of our faculty's work across disciplines.
Mia Zelu isn't real—but her influence is: what AI personas reveal about the future of digital trust
When an AI influencer named Mia Zelu went viral for “attending” Wimbledon, most people didn't realize she wasn't real. Her photos were fake. Her captions were fake. But her impact? Very real. D'Amore-McKim faculty break down what her rise says about the future of digital authenticity, why we're drawn to synthetic personas, and where ethical boundaries must be drawn in the age of AI influence.
