Marketing Analytics
Learn the cutting-edge skills to harness, process, and analyze data for today’s marketing challenges.
Program Details
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Commitment
16-17 credit hours
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Locations
Boston
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Applicable majors
21
This program is ideal for
Students with a background in statistics, data science, and marketing
Students with an interest in emerging technologies, marketing trends, and strategic decision making
Students looking for jobs like marketing analyst or digital marketing strategist
APPLICATION DEADLINES
Why study marketing analytics at D'Amore-McKim?
- Build in-demand skills: Through courses in quantitative analysis, consumer data insights, marketing analytics, and programming, you'll learn the skills you need to use data to make smarter business decisions.
- Gain real-world experience: Opportunities like the DATA Initiative and a research practicum will give you the chance to work with real clients and business data as you explore complex challenges in marketing and business.
- Stay current on the latest industry trends: Courses are focused on the latest processing and analytics tools—including machine learning, natural language processing, and AI algorithms.
- Prepare for success: The Marketing Analytics concentration will prepare you to pursue a range of career opportunities as soon as you graduate.
Locations
Experiential opportunities
Experiential learning is central to every D'Amore-McKim student's education, providing you with the opportunity to apply classroom learning and gain transformative experiences in a real-world professional context. To fulfill your business experiential learning requirements, you can pursue co-op or other approved options—such as vetted internships (including summer analyst roles), part-time co-ops, and Professional Practicum programs in London or Oakland. In addition, D'Amore-McKim offers students additional layered opportunities such as real-world project-based classes, involvement in academic research projects, student leadership and mentorship programs, and participation in Northeastern's innovation ecosystem.
Co-op roles are competitive and employer-selected. Students participate first-hand in the job search process with the support of a co-op advisor, which helps prepare them for their full-time job search upon graduation. While placement is not guaranteed, nearly all students earn and complete at least one co-op before they graduate.
Example co-op opportunities
- Boston Red Sox
- Bose
- Wayfair
- Hubspot
- TJX Companies
You may be interested in these additional experiential opportunities
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For Credit
Advanced Research Practicum
Enabling a generation of leaders in AI, data-driven business, and digital convergence.
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Non Credit
Northeastern University Marketing Association (NUMA)
Northeastern's premiere marketing club, fostering a community of driven students to explore and grow in the field of marketing.
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Non Credit
Entrepreneurs Club
Student-led organization empowering aspiring entrepreneurs from across the university.
Dive Deeper
Concentration requirements
Find the required courses and optional electives for the Marketing Analytics concentration in our academic catalog.
Faculty & learning
Our world-class faculty offer years of experience, forward-thinking leadership, global perspectives, and a commitment to preparing students for success in a rapidly changing business world.
Student resources
Get the resources, tools, information and support you need to be your very best at the D'Amore-McKim School of Business.
Campus life
Living at Northeastern means being a part of a dynamic community that enriches the college experience. Find out what it's like to be a Husky.
Research opportunities
Research—from laboratory work to big data analysis to archival research to collaborative projects—is a key part of experiential learning at Northeastern.
Admissions questions
Northeastern's admissions team are organized by student location. Please feel free to email admissions@northeastern.edu with any questions.
