Brand Management
Transform your passion for brands into a strategic, creative, analytical, and in-demand career.
Program Details
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Commitment
16-17 credit hours
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Locations
Boston
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Applicable majors
21
This program is ideal for
Students interested in marketing, consumer behavior, or customer experience
Students drawn to research, analytics, and brand strategy
Students preparing for careers as brand managers in tech, CPG, or services
APPLICATION DEADLINES
Why study brand management at D'Amore-McKim?
- Gain real-world experience: Work on client-based projects and case studies that mirror the multi-faceted role of brand management.
- Build cross-functional skills: Develop strategic, creative, and analytical skills while learning to collaborate across marketing, design, and engineering teams.
- Master market insights: Conduct research, analyze consumer behavior and trends, and craft compelling brand stories that drive growth.
- Prepare for in-demand roles: Learn from a curriculum tailored to today's job market and graduate ready to succeed as a brand or product manager.
Locations
Experiential opportunities
Experiential learning is central to every D'Amore-McKim student's education, providing you with the opportunity to apply classroom learning and gain transformative experiences in a real-world professional context. To fulfill your business experiential learning requirements, you can pursue co-op or other approved options—such as vetted internships (including summer analyst roles), part-time co-ops, and Professional Practicum programs in London or Oakland. In addition, D'Amore-McKim offers students additional layered opportunities such as real-world project-based classes, involvement in academic research projects, student leadership and mentorship programs, and participation in Northeastern's innovation ecosystem.
Co-op roles are competitive and employer-selected. Students participate first-hand in the job search process with the support of a co-op advisor, which helps prepare them for their full-time job search upon graduation. While placement is not guaranteed, nearly all students earn and complete at least one co-op before they graduate.
Example co-op opportunities
- Boston Red Sox
- TJX
- HubSpot
- Mirakl
You may be interested in these additional experiential opportunities
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Non Credit
Entrepreneurs Club
Student-led organization empowering aspiring entrepreneurs from across the university.
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Non Credit
Northeastern University Marketing Association (NUMA)
Northeastern's premiere marketing club, fostering a community of driven students to explore and grow in the field of marketing.
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For Credit
IDEA Venture Accelerator
IDEA is student-led and supports entrepreneurs through educational, monetary, and community-based resourcing.
Meet our students
How this business graduate is thinking outside the BOX(Y)
What started as a project for her Marketing Strategies for Startups class is now a growing company led by Hannah Ung, DMSB'23.
Dive Deeper
Concentration requirements
Find the required courses and optional electives for the Brand Management concentration in our academic catalog.
Faculty & learning
Our world-class faculty offer years of experience, forward-thinking leadership, global perspectives, and a commitment to preparing students for success in a rapidly changing business world.
Student resources
Get the resources, tools, information and support you need to be your very best at the D'Amore-McKim School of Business.
Campus life
Living at Northeastern means being a part of a dynamic community that enriches the college experience. Find out what it's like to be a Husky.
Research opportunities
Research—from laboratory work to big data analysis to archival research to collaborative projects—is a key part of experiential learning at Northeastern.
Admissions questions
Northeastern's admissions team are organized by student location. Please feel free to email [email protected] with any questions.
