Yi Yin is an Assistant Teaching Professor of Marketing at the D’Amore-McKim School of Business at Northeastern University. Her research focus is on marketing strategy. She is interested in exploring how firms can leverage socially responsible initiatives, nonfinancial information disclosure strategies, and user-generated content to drive consumer perceptions and enhance firm performance. Her ongoing research topics cover Environmental, Social, and Governance (ESG), Diversity, Equity, and Inclusion (DEI), Marketing-Finance interface, and online reviews.
Education
- PhD in Marketing, University of Texas at San Antonio
- MBA, University of Illinois at Urbana-Champaign
- Bachelor in Economics, Xiamen University
Awards and Recognition
- AMA Winter Academic Conference Best Overall Paper Award, 2024
- AMA Winter Academic Conference Best in Track Paper Award, 2024
- UTSA The Outstanding Ph.D. Dissertation Award, 2023
- UTSA The Ph.D. Student of the Year Award, 2022
- AMA Sheth Consortium Fellow, 2021
