Paul W. Fombelle
Associate Professor, Marketing
Stories featuring Paul W.
Spirit gone, airfares high. Is it a good time to fly?
Northeastern Global News
When apologizing to customers hurts more than it helps
Harvard Business Review
The customer might always be right, but apologies actually backfire in customer service
NGN
Washington's NFL team unveiled a top-to-bottom makeover. Will it help?
Faculty
How has COVID-19 transformed the ‘forgotten front line'?
Marketing
United's pr crisis has ‘created opportunities' for its competitors
Marketing