As Associate Director of Marketing, Liz elevates the reputation and visibility of the D’Amore-McKim School of Business and its graduate programs.
In her role, Liz broadcasts D’Amore-McKim’s brand identity and values to prospective learners and corporate partners by using data and market research to create marketing and recruitment strategies that align with Northeastern’s vision for learning and discovery. She oversees digital marketing efforts, including the D’Amore-McKim website and end-to-end digital campaign support. In an increasingly competitive market, Liz brings the story and values of D’Amore-McKim to future and current learners.
Prior to coming to Northeastern, Liz held marketing management roles in software and advertising industries. Liz has more than a decade of experience managing digital marketing campaigns, including campaigns with IKEA, DuPont, and ExxonMobil. In these roles, she built and strengthened client/partner relationships through account planning and campaign execution.
- MBA, Marketing, Boston University
- B.A., History, Boston University