Koen Pauwels
Distinguished Professor, Marketing
Stories featuring Koen
Are tales of your friendly neighborhood Spider-Man ‘fatigue-proof'?
NGN
Don't panic: how stakeholder response patterns predict retail crises and the impact of retailer reactions
Journal of Retailing
Get ready to pay more for ChatGPT
The Boston Globe
Did AI win the Super Bowl ad game?
AI
The ‘Cancel Disney' Movement Grew Powerful — And It Shows Why Protests Work
HuffPost
Amplifying Off-Site Purchases with On-Site Retail Media Advertising
Sage Journal
New research sheds light on how the 2016 and 2020 elections were won, lost — and the ‘critical' role disinformation played
NGN
Why Marketers Are Spending Less on Social Media
Harvard Business Review
Pauwels recognized as one of RETHINK Retail's Top AI Leaders for 2024
AI
Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University
Customer First Thinking
Netflix, Disney+ and most streamers are hiking their prices. Will customers stick around?
Marketing
Leaders are right a lot, Elon
Thought Leadership
Social media influencers must remain one step ahead of the competition, both in content and platform
Marketing
Meet the most unlikely beer maker in North America
Analytics
NIM publication targets dark sides of digital marketing
Marketing
DATA Initiative team hosts successful inaugural Forum
Marketing
Will fake social media followers derail the booming influencer marketing business?
Alumni
Big data, big bias?
Marketing
How social media increases shareholder value through consumer mindset metrics
Marketing
When it comes to social media, consumers trust each other, not big brands
Marketing