Kevin Smith

As assistant director of marketing, Kevin drives marketing and communications strategies that build the global visibility and brand reputation of MBA and graduate certificate programs at the D'Amore-McKim School of Business.

In his role, Kevin leads advertising, marketing, and brand building for a robust portfolio of graduate programs. While pursuing these efforts, Kevin employs storytelling aligned with the university's vision for learning and discovery and the school's strategic mission. He creates brand experiences for our students and future learners and leverages the latest technologies to do so. Ultimately, in an increasingly competitive market, Kevin boosts D'Amore-McKim's visibility as a business school that prepares students to lead in a digital-first business world.

Prior to coming to Northeastern, Kevin held roles in marketing and media at agencies in Boston, San Diego, and Portland, ME. In these roles, he planned and executed media and marketing strategies for a wide range of clients in various industries.