‘A global disruption requires a global response'
Eric Pray weighs a lobster in his garage in Portland, Maine on May 29, 2020. The coronavirus shutdown has prompted Pray to that selling his product direct to customers. AP Photo by Robert F. Bukaty
When corporations respond to terror attacks with acts of kindess—and when they don't
Northeastern professors across disciplines join forces to try to find out how firms respond to customers when a society at large faces a collective crisis.