Northeastern students help Israeli and Palestinian entrepreneurs succeed together
Co-led by professors Amir Grinstein and Daniele Mathras of the D'Amore-McKim School of Business as part of a partnership with tech accelerator 50:50 Startups, Bridging Conflicts pairs Northeastern students with startups that are co-founded by Israeli and Palestinian entrepreneurs.
Northeastern honors Mathras for Excellence in Teaching
D'Amore-McKim Associate Teaching Professor of Marketing Daniele Mathras was nominated for Northeastern's Excellence in Teaching Award by her students. Their glowing remarks about their experiences in her class helped her earn the coveted award. She was recently recognized at the 2022 Northeastern Academic Honors Convocation.
Adidas bared it all in a new ad campaign. Who does it support?
An Adidas ad for its new line of sports bras, featuring a photo grid of topless women, made a splash online recently, prompting a mix of praise and criticism. But it may not be so black-and-white. Northeastern experts in body image and marketing weigh the pros and cons.
Meet the most unlikely beer maker in North America
Father Isaac Keeley, a 71-year-old Trappist monk who lives in a monastery in central Massachusetts, didn't know the first thing about using social media to take his beer business national. Then he received a call from the Digital, Analytics, Technology and Automation (DATA) Initiative team at Northeastern.
Denial of service: The debate between religious freedom and marketplace inclusion
Assistant Professor Daniele Mathras examines policy implications for conflict that can arise between businesses and customers of differing religious ideologies.
2018 Best & Brightest: Madeline DeVlieger, Northeastern University
Madeline DeVlieger, DMSB'18, was recently named one of the 2018 Poets&Quants “Best & Brightest” business majors. DeVlieger is one of 101 students nominated and chosen from 50 business programs. Kate Murdock, DMSB'18, was also chosen.
Understanding the effects of religion on consumer behavior
Assistant Professor Daniele Mathras discusses four key dimensions that affect consumer psychology and behavior in relation to their religious affiliation.