Adidas bared it all in a new ad campaign. Who does it support?
An Adidas ad for its new line of sports bras, featuring a photo grid of topless women, made a splash online recently, prompting a mix of praise and criticism. But it may not be so black-and-white. Northeastern experts in body image and marketing weigh the pros and cons.
Meet the most unlikely beer maker in North America
Father Isaac Keeley, a 71-year-old Trappist monk who lives in a monastery in central Massachusetts, didn't know the first thing about using social media to take his beer business national. Then he received a call from the Digital, Analytics, Technology and Automation (DATA) Initiative team at Northeastern.
Denial of service: The debate between religious freedom and marketplace inclusion
Assistant Professor Daniele Mathras examines policy implications for conflict that can arise between businesses and customers of differing religious ideologies.
2018 Best & Brightest: Madeline DeVlieger, Northeastern University
Madeline DeVlieger, DMSB'18, was recently named one of the 2018 Poets&Quants “Best & Brightest” business majors. DeVlieger is one of 101 students nominated and chosen from 50 business programs. Kate Murdock, DMSB'18, was also chosen.
Understanding the effects of religion on consumer behavior
Assistant Professor Daniele Mathras discusses four key dimensions that affect consumer psychology and behavior in relation to their religious affiliation.