An Adidas ad for its new line of sports bras, featuring a photo grid of topless women, made a splash online recently, prompting a mix of praise and criticism. But it may not be so black-and-white. Northeastern experts in body image and marketing weigh the pros and cons.

Father Isaac Keeley, a 71-year-old Trappist monk who lives in a monastery in central Massachusetts, didn't know the first thing about using social media to take his beer business national. Then he received a call from the Digital, Analytics, Technology and Automation (DATA) Initiative team at Northeastern.

Assistant Professor Daniele Mathras examines policy implications for conflict that can arise between businesses and customers of differing religious ideologies.

Madeline DeVlieger, DMSB'18, was recently named one of the 2018 Poets&Quants “Best & Brightest” business majors. DeVlieger is one of 101 students nominated and chosen from 50 business programs. Kate Murdock, DMSB'18, was also chosen.

Assistant Professor Daniele Mathras discusses four key dimensions that affect consumer psychology and behavior in relation to their religious affiliation.