Education
- PhD, Marketing, Indiana University, Bloomington
Selected Publications
- Chang, C. Angela and Ying-Ching Lin (2024), “Giving a Conspicuously Branded Gift: The Role of Guilt,” International Journal of Consumer Studies.
- Park, Chanhyun, C. Angela Chang, Boon Peng Ng, and Gary J. Young (2023), “Cost-related Medication Nonadherence among Medicare Beneficiaries with Cardiovascular Disease Risk Factors: The Role of Comprehension of the Medicare Program and its Prescription Drug Benefits,” Journal of Evaluation in Clinical Practice, 29 (1), 136-145.
- Lin, Ying-Ching and C. Angela Chang (2021), “Influencing Consumer Responses to Highly Aesthetic Products: The Role of Mindsets,” Journal of Retailing, 97 (3), 459-476.
- Lin, Ying-Ching and C. Angela Chang (2017), “Exploring Wasteful Consumption,” Journal of Environmental Psychology, 49, 106-111.
- Chang, C. Angela and Ying-Ching Lin (2015), “Physical Activity and Food Consumption: The Moderating Role of Individual Dieting Tendency,” Journal of Health Psychology, 20 (5), 490-499.
- Huang, Edgar and C. Angela Chang (2014), “Case Studies of Implementation of Interactive E-health Tools on Hospital Web Sites,” e-Service Journal, 9 (2), 46-61.
- Lin, Ying-Ching and C. Angela Chang (2012), “Double Standard: The Role of Environmental Consciousness in Green Product Usage,” Journal of Marketing, 76 (5), 125-134
- Lin, Ying-Ching, C. Angela Chang, and Yu-Fang Lin (2012), “Self-Construal and Regulatory Focus Influences on Persuasion: The Moderating Role of Perceived Risk,” Journal of Business Research, 65 (8), 1152-1159.
- Huang, Edgar and C. Angela Chang (2012), “Patient-Oriented Interactive E-Heath Tools on U.S. Hospital Web Sites,” Health Marketing Quarterly, 29 (4), 329-345.
- Huang, Edgar, C. Angela Chang, and Poonam Khurana (2012), “Users' Preferred Interactive E-Health Tools on U.S. Hospital Web Sites,” International Journal of Pharmaceutical and Healthcare Marketing, 6(3), 215-229.
- Henderson, Marlone D., Szu-Chi Huang, and C. Angela Chang (2012), “When Others Cross Psychological Distance to Help: Highlighting Prosocial Actions toward Outgroups Encourages Philanthropy,” Journal of Experimental Social Psychology, 48 (1), 220-225.
Research & Teaching Interests
Chang's research and teaching interests include consumer behavior, marketing research, green marketing, and health marketing.
Industry & Academic Experience
Prior to joining Northeastern University, Chang held faculty positions at Simmons College, Central Michigan University, Shippensburg University, and Ramapo College. Chang currently serves on the editorial review board of Health Marketing Quarterly and is an associate editor for the International Journal of Consumer Studies.
