Selected Publications

  • Lin, Y. & Chang, C. A. (2017) Exploring Wasteful Consumption. Journal of Environmental Psychology, 49, 106-111.
  • Chang, C. A. & Lin, Y. (2015) Physical Activity and Food Consumption: The Moderating Role of Individual Dieting Tendency. Journal of Health Psychology, 20 (5), 490-499.
  • Huang, E. & Chang, C. A. (2014) Case Studies of Implementation of Interactive E-health Tools on Hospital Web Sites. E-service Journal, 9 (2), 46-61.
  • Lin, Y. & Chang, C. A. (2012) Double Standard: The Role of Environmental Consciousness in Green Product Usage. Journal of Marketing, 76 (5), 125-134
  • Lin, Y., Chang, C. A., & Lin, Y. (2012) Self-Construal and Regulatory Focus Influences on Persuasion: The Moderating Role of Perceived Risk. Journal of Business Research, 65 (8), 1152-1159.
  • Huang, E. & Chang, C. A. (2012) Patient-Oriented Interactive E-Heath Tools on U.S. Hospital Web Sites. Health Marketing Quarterly, 29 (4), 329-345.
  • Huang, E., Chang, C. A., & Khurana, P. (2012) Users’ Preferred Interactive E-Health Tools on U.S. Hospital Web Sites. International Journal of Pharmaceutical and Healthcare Marketing, 6(3), 215-229.
  • Henderson, M., Huang, S., & Chang C. A. (2012) When Others Cross Psychological Distance to Help: Highlighting Prosocial Actions toward Outgroups Encourages Philanthropy. Journal of Experimental Social Psychology, 48 (1), 220-225.

Selected Presentations

  • Lin, Y. & Chang, C. A. (2018). Influencing consumer response to products with high styling: The role of mindsets Association for Consumer Research North American Conference, Dallas, Texas.
  • Lin, Y., Chang, C. A., & Huang, S. (2017). The influence of pro-environmental credentials on wasteful consumption. American Marketing Association Winter Marketing Educators’ Conference, Orlando, Florida.
  • Lin, Y., Chang, C. A., & Huang, S. (2014). Waste in Consumption—Who Does It? Association for Consumer Research North American Conference, Baltimore, Maryland.
  • Chang, C. A., Lin, Y., & Cheng, S. (2013). Physical Activity and Food Consumption: The Moderating Role of Dieting Tendency. Association for Consumer Research North American Conference, Chicago, Illinois.
  • Henderson, M., Huang, S., & Chang C. A. (2013) When Others Cross Psychological Distance to Help: Highlighting Prosocial Actions toward Outgroups Encourages Philanthropy. The 14th annual convention of The Society for Personality and Social Psychology, New Orleans, Louisiana.

Education

PhD, Marketing, Indiana University, Bloomington

Research & Teaching Interests

Professor Chang’s research and teaching interests include consumer behavior, marketing research, green marketing, and health marketing.

Industry & Academic Experience

Prior to joining Northeastern University, Professor Chang held faculty positions at Simmons College, Central Michigan University, Shippensburg University, and Ramapo College.