Amy Pei

Assistant Professor, Marketing

Amy Pei

Campus location Boston

Email [email protected]

Stories featuring Amy

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‘The brand became the verb.' Why the blue Twitter bird worked—until it didn't

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Will Snapchat's creator program win over influencers in the ever-changing social media landscape?

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It's just another marketing scheme. ‘De-influencers' tell you what to buy by telling you what not to buy

Thought Leadership

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Social media influencers must remain one step ahead of the competition, both in content and platform

D'Amore-McKim welcomes 12 new full-time faculty