Alexander DePaoli
Associate Teaching Professor, Marketing
Stories featuring Alexander
How Apple's new low-cost MacBook Neo may shake up the market
Northeastern Global News
Mia Zelu isn't real—but her influence is: what AI personas reveal about the future of digital trust
Uncategorized
What is the Labubu craze that's taking over the world?
GBH
‘It just doesn't fit': Retailers grapple with unprecedented number of returns
Boston 25 News
Halloween is coming to stores earlier and earlier. There's a spooky reason why
NGN
Here's why COVID-19 panic makes you want to stock up on toilet paper
Marketing
Could the ‘Grace in Boston' Peloton ad have been designed to be controversial?
Faculty
How a shopping trip becomes a guilt trip—and then a vicious cycle
Faculty
Buy angry. Be happy.
Faculty