Rebrands are rare, says Paul Fombelle, who worked at one of the world's biggest advertising agencies before teaching marketing at Northeastern. For the franchise most recently known as the Washington Football Team, a new name and logo won't matter as much as the play on the field, he says.
Artists signing over the publishing rights to their songs for a pretty penny isn't new. But the latest trend is driven by a few important factors, say Northeastern professors with deep knowledge of the music industry.
Father Isaac Keeley, a 71-year-old Trappist monk who lives in a monastery in central Massachusetts, didn't know the first thing about using social media to take his beer business national. Then he received a call from the Digital, Analytics, Technology and Automation (DATA) Initiative team at Northeastern.
Despite rising inflation, supply-chain disruptions and pandemic lockdowns, business is booming for well-known luxury behemoths like Louis Vuitton, Cartier, BMW, and Rolls-Royce Motor Cars. Economic and marketing experts at Northeastern explain what's behind the sudden surge in spending on some of the finer things in life.
A lot of clever features have made Wordle popular, say two Northeastern experts.
“I'm passionate about addressing the wage gap and the workplace discrimination experienced by women and individuals of various intersectional identities.” says Gabriela Taveras, MBA'23
A record volume of import cargo is anticipated for the Port of Los Angeles this year, but relief for overburdened supply chains may be on the horizon. AP Photo/Damian Dovarganes
The compounding effects of inclement winter weather and the wildly contagious omicron variant of COVID-19 left airlines in a bind at one of the busiest times of year for travel. AP Photo/LM Otero
Hopes for the digital media industry were elevated when co-founder and chief executive officer Jonah Peretti celebrated BuzzFeed's Listing Day at Nasdaq in New York City last month. Photo by Bennett Raglin/Getty Images
Theranos founder Elizabeth Holmes, center, and her family leave the Robert F. Peckham Federal Building and U.S. Courthouse after the jury found her guilty on four counts in San Jose, Calif. Holmes was found guilty of four counts of defrauding investors, each carrying a maximum penalty of 20 years in prison. Photo by Dai Sugano/MediaNews Group/The Mercury News via Getty Images