Professor of Marketing Koen Pauwels examines the impact of social media on stock market performance in three consumer mindset metrics: purchase intent, brand awareness, and consumer satisfaction.
Jim Madigan, DMSB'86, has been the head coach of Northeastern University's Men's Hockey since 2011, but his history with the sport goes back to his early life, first picking up a hockey stick at age four. Recently named the first Fernie Flaman Endowed Hockey Coach, Madigan reflects below on his career at Northeastern and his time spent playing and coaching in the sport he loves.
Inaugural Dunton Family Dean of the D'Amore-McKim School of Business Raj Echambadi shares his first impressions of the business school and his vision for the future in News@Northeastern.
D'Amore-McKim School of Business Marketing Professor Koen Pauwels' research was recently published in the Journal of Marketing. It examines the link between consumers, social media, and shareholder value, a space that had gone largely understudied until now.
Kaan Donmez, DMSB'18, is taking over our Instagram account this week, reflecting on his co-op and student-life experiences during the last five years. Kaan moved to the U.S. during high school and has been on his quest for the American dream ever since. He is currently on co-op in Silicon Valley, California. Read more about Donmez here and be sure to follow @damoremckim Instagram beginning Monday, September 25, for a close-up look at his life at D'Amore-McKim.
Yakov Bart, assistant professor of marketing at the D'Amore-McKim School of Business was recently named to the Poets&Quants for Undergraduates Top 40 undergraduate business professors list. Bart's placement on the list highlights his commitment to bringing real-world experience and relevance into the classroom.
D'Amore-McKim School of Business Associate Professor Bruce Clark attributes the sale of bottled sparkling and still water to the power of marketing promotion.
Charn McAllister is a newly appointed assistant professor of management and organizational development in the D'Amore-McKim School of Business. He joins Northeastern University after serving in the U.S. Army for seven years, enrolling in West Point in July 2001, just two months before 9/11.
Professor Timothy Hoff examines the benefits of strong doctor-patient relationships and what the weakening of those ties means for health care in general.
Shayne Reddington, MBA'17, delivered the commencement speech for the D'Amore-McKim 2017 graduate class on Thursday, August 31, in Matthews Arena. His speech can be read in its entirety here.
Associate Teaching Professor Martin Dias discusses the leadership and logistical challenges Houston Mayor Sylvester Turner has faced and lessons learned from Hurricane Harvey community resilience efforts.
“Through this program, you can really learn what university life is like in the U.S. and what you really want to study and where you want to work after the program concludes.” – Wengang Yang, Graduate Certificate in Business Administration'15