An Adidas ad for its new line of sports bras, featuring a photo grid of topless women, made a splash online recently, prompting a mix of praise and criticism. But it may not be so black-and-white. Northeastern experts in body image and marketing weigh the pros and cons.
Walter Frankel, a Northeastern graduate (MBA'95) and former employee, was seeking a new career when the pandemic forced him to reconsider his options. He responded by opening Clearhaven Recovery Center, an outpatient substance-use disorder treatment center in Waltham, Massachusetts.
Arlen Agiliga, who will graduate in May with a degree in finance, will attend a one-year master's program at Tsinghua University beginning this fall where he will study emerging markets and international investing. There's no better place: China is “the poster child of a successful emerging market,” he says.
Northeastern business administration and political science major Elizabeth Feltner had her birthday wish come true last September, when she was told she'd be a contestant on the “Jeopardy!” National College Championship. The prime-time broadcast starts tonight (February 8, 2022) at 8p.m. on ABC.
Rebrands are rare, says Paul Fombelle, who worked at one of the world's biggest advertising agencies before teaching marketing at Northeastern. For the franchise most recently known as the Washington Football Team, a new name and logo won't matter as much as the play on the field, he says.
Artists signing over the publishing rights to their songs for a pretty penny isn't new. But the latest trend is driven by a few important factors, say Northeastern professors with deep knowledge of the music industry.
Father Isaac Keeley, a 71-year-old Trappist monk who lives in a monastery in central Massachusetts, didn't know the first thing about using social media to take his beer business national. Then he received a call from the Digital, Analytics, Technology and Automation (DATA) Initiative team at Northeastern.
Despite rising inflation, supply-chain disruptions and pandemic lockdowns, business is booming for well-known luxury behemoths like Louis Vuitton, Cartier, BMW, and Rolls-Royce Motor Cars. Economic and marketing experts at Northeastern explain what's behind the sudden surge in spending on some of the finer things in life.
A lot of clever features have made Wordle popular, say two Northeastern experts.
A record volume of import cargo is anticipated for the Port of Los Angeles this year, but relief for overburdened supply chains may be on the horizon. AP Photo/Damian Dovarganes