“This Community Impact Initiative experience has sharpened my strategic thinking and problem-solving skills, helping me approach challenges more creatively. These skills will be valuable as I pursue a career in analytics, where interpreting data and developing effective strategies are essential.” – Cassandra Knowles, MS in Business Analytics'25
“I've been interested in consulting for some time, but my experience at D'Amore-McKim has deepened that passion and helped me take meaningful steps toward this career path. While learning about business management in class is valuable, nothing beats the insights gained from real experience. This initiative allowed me to build a client relationship and develop practical skills in a supportive environment.” – Lane L., MS in International Management'25
Keynote speaker Vivek Sharma urges business graduates to embrace their unique identities and write their own stories, drawing from his journey as a first-generation immigrant who became a celebrated industry leader.
In MKTG 4604: Creating Business Value with Data and AI Technologies, students explore the power of marketing by combining machine learning and AI with strategic business insights.
The researchers evaluated firm performance in two areas: environmental, social and governance (ESG) scores; and enterprise value.
