Harnessing analytics to support communities in Tanzania

Q: Tell us about your background.  

During my undergraduate studies, I majored in marketing and my coursework explored both marketing communications and analytics, and I quickly developed a passion for the analytical, strategic, and insights-driven side of marketing. I also completed two social media marketing internships, where I gained experience in digital strategy, content creation, and audience engagement. 

After graduation, I spent a year and a half in account services at an advertising agency. In this client-facing role, I collaborated with teams across studio, copy, creative, and media. Working on campaigns for clients in the automotive industry gave me firsthand exposure to how data shapes strategy and creative decisions. I became increasingly curious about the “why” behind consumer behavior and campaign performance, which sparked my interest in marketing analytics. 

This led me to pursue Northeastern's Business Analytics master's program. 

Q: Why did you choose D'Amore-McKim's MS in Business Analytics program?  

I wanted to earn a degree in analytics, so I researched universities based on coursework and program length. D'Amore-McKim stood out for its holistic approach—blending my marketing background with advanced topics like machine learning, strategy, and data visualization. The program's focus on experiential learning was especially compelling, allowing me to apply classroom knowledge while developing practical skills. 

Location mattered too. Boston's educational and professional environment offers access to leading industries and valuable networking opportunities so I'm well positioned to reach my goals.  

Q: What is your role in the Community Impact Initiative? 

As part of a team of five master's students from D'Amore-McKim, I had the opportunity to collaborate with Unite the World with Africa Foundation, a nonprofit dedicated to education, healthcare, and economic development in rural Tanzania. Our mission was to address six key questions to help the organization grow and build a foundation for future progress.  

I organized our collective efforts and spearheaded research, marketing strategies, and social media implementation. Drawing from my social media marketing background, I focused on growing Unite's reach and expanding their global audience, all while working on a limited budget. I'm especially proud of establishing a partnership with the Rotary program to boost awareness and visibility. 

This experience allowed me to apply my new analytics skills and sharpened my strategic thinking and problem-solving skills. It taught me to approach challenges with creativity and innovation. These skills are valuable as I pursue a career in marketing analytics, where interpreting data and developing effective strategies are essential. 

Q: What did you take away from your Global Field Study in California? 

A: The Global Field Study helped me understand how AI and new technologies are reshaping the workplace, especially in finance and tech. In five days, we visited eight companies—including BlackRock, Dell Technologies, and USVP—and attended a seminar at SRI focused on the future of innovation. The most inspiring moment was hearing a General Partner at USVP share her story of immigrating from Eastern Europe to study in the U.S. Her journey reminded me to stay resilient and committed to my goals. 

Q: How has your academic experience influenced your career interests and direction? 

A: My academic journey has strengthened my interest in marketing, particularly in analytics, strategy, insights, and research. Through my coursework, I've gained a deeper understanding of data-driven decision-making and how machine learning can be applied to marketing. This concept initially seemed complex but has become increasingly fascinating as I see the connections in practice. These experiences have solidified my passion for leveraging analytics to drive strategic marketing decisions. 

Additionally, my studies have helped me recognize that I thrive in research and strategy rather than in client-facing project management. While project management focuses on execution, I'm more drawn to analyzing data, developing insights, and making recommendations that guide implementation. My academic experiences have given me the skills to think critically about strategy and how marketing decisions should be shaped by data-driven insights. 

Q: How has the Graduate Career Center supported your academic and professional journey? 

D'Amore-McKim's Graduate Career Center has been very helpful. Their guidance helped me feel confident going into interviews for both my Community Impact Initiative and my upcoming summer internship. My career advisor gave me valuable advice about how to handle simultaneous offers professionally. Regular check-ins with my advisor, cover letter workshops, and resume feedback have all strengthened my application materials and overall confidence. 

Q: What advice would you share with future students? 

Get a good winter coat and be sure to take advantage of the Graduate Career Center. It's a valuable resource that can make a real difference.  The career advisors are always willing to help—whether through email or in-person sessions—so don't hesitate to reach out.